Where Good Ideas Come From

This is a trailer for the book “Where Good Ideas Come From” by Steven Johnson1.

The video contains a lot of food for thought about the creative process, and the circumstances in which it takes place. I definitely agree with the observation that good ideas often take their sweet time to become apparent, and that their combination is crucial.

Oh, and the whiteboard animation is, as always with these things, just plain gorgeous.


  1. You can also find a talk by the Author on this very topic here on TED