Process mining has several advantages over classical web analytics. Vanessa shows how to better understand the customer journey based on process mining.
T4media specializes in optimizing and personalizing websites for customers. Vanessa shows us what process mining adds to her toolbox as a customer journey analyst. Of course, she still uses web analytics tools like Google Analytics, but process mining helps her focus on the user’s actual behavior.
Technically, the data is available without any problems: The Case ID is the user on the website, the Activity is the website's page name, and the Timestamp is the time of the visit. What is difficult is the complexity of the user journeys: The data needs to be simplified to answer targeted questions. Vanessa demonstrates, based on several examples, how this works.
At Radwell, physical machines and spare parts are sent from one place to another. Eric analyzes these processes to help managers apply data to their intuition to make the right decisions.
Stefan's data wrangling was a crucial success factor for applying process mining to his healthcare processes. He shows two concrete examples of the data transformations he had to do.
Xhentilo discusses the concrete challenges he has encountered in the data collection, data pre-processing, and data analysis phases of his audits in the past.
Franck, Ruth, and Mithra share their experience of establishing a working group in a process mining capacity within an EU Agency and across several EU bodies.
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