In last week’s Process Mining Cafe, we talked about clickstreams. Clickstreams are the digital traces that visitors leave when they navigate through a website. This data can be analyzed with a process mining tool to understand the journeys customers take on the website. As a result, the website can be made more effective or user-friendly.
Our guest was Irene Strikkers, who told us about her experience of a recent clickstream analysis project. We discussed why the funnels of traditional web analytics are not enough to understand behavior. Do you want to know what exactly process mining adds to a clickstream analysis? Watch the recording of the café here and find out — A big thanks to Irene and to all of you for joining us!
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Anne Rozinat
Market, customers, and everything else
Anne knows how to mine a process like no other. She has conducted a large number of process mining projects with companies such as Philips Healthcare, Océ, ASML, Philips Consumer Lifestyle, and many others.
info@fluxicon.com