Vanessa Schindler @ Process Mining Camp 2023

You can now watch the video recordings from last year’s camp. If you have missed them, here is the first talk by Eric N. Kildea from Radwell in the United States, the second talk by Stefan Wick from the Universitätshospital Zürich in Switzerland, the third talk by Xhentilo Karaj from Euroclear in Belgium, and the fourth talk by Franck Diafouka, Ruth Zonanashvili, and Mithra Gruber from the European Medicines Agency in the Netherlands.

Our fifth and last speaker was Vanessa Schindler from T4media in Germany. Vanessa showed us what process mining adds to her toolbox as a customer journey analyst. Of course, she still uses web analytics tools like Google Analytics, but process mining helps her focus on the user’s actual behavior. Technically, the data is available without any problems: The Case ID is the user on the website, the Activity is the website’s page name, and the Timestamp is the time of the visit. What is difficult is the complexity of the user journeys: The data needs to be simplified to answer targeted questions. Watch Vanessa’s talk to see how you can better understand the customer journey based on process mining.

For this year’s camp, this is your last chance to get your ticket here.

— See you all in Eindhoven this Thursday!

Christian W. Günther

Christian W. Günther

Product, development, and everything else

Christian creates software which is easy to use, performs great, and is easy on the eyes. He also handles most things design or AV around Fluxicon.