Process mining can not only be used to analyze internal business processes, but also to understand how customers are experiencing the interaction with a company, and how they are using their products, for example, how they are navigating a website. This perspective is often called customer journey.
If you analyze processes from a customer perspective (often across multiple channels such as phone, web, in-person appointments, etc.), you typically face a lot of diversity and complexity in the process.
On Thursday 2 April, 18:00 CET, we will hold a webinar that discusses these challenges and shows how they can be addressed through an iteration of data preparation and process analysis steps.
- Challenges in Process Mining for customer journeys
- Putting the analyst in charge through integration of data preparation and process analysis
- Live demo based on UXSuite (data collection and preparation) and Disco (process analysis)
Anne Rozinat is co-founder of Fluxicon and has more than 10 years of experience with applying process mining in practice. She will introduce the topic of process mining for customer journeys with its challenges and opportunities.
Mathias Funk, co-founder of UXSuite, is a specialist in collecting, managing, and analyzing data from websites and tangible electronics devices. He will give a live demo of how UXSuite can complement the process mining analysis in Disco for customer journeys.
Are you thinking about analyzing customer journeys for your company now or in the future? Make sure you sign up for the webinar here!
[Update: You can now watch a recording of the webinar here.]