Good Design

Dieter Rams

Good design is innovative.

Good design makes a product useful.

Good design is aesthetic.

Good design makes a product understandable.

Good design is unobtrusive.

Good design is honest.

Good design is long-lasting.

Good design is thorough down to the last detail.

Good design is environmentally friendly.

Good design is as little design as possible.

– Dieter Rams1


  1. You can find some more background and explanation to Dieter Rams' “Ten Principles for Good Design” here. ↩︎

Christian W. Günther

Christian W. Günther

Product development and everything else

Christian has that touch for creating software which looks good, is easy to use, and performs great. He has been a leading core developer for the scientific process mining tool ProM since 2005.