Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
– Dieter Rams1
- You can find some more background and explanation to Dieter Rams’ “Ten Principles for Good Design” here. ↩